The North Bend Eagle


Nick Emanuel, bottom right, and some of his CropMetrics team install CropX soil moisture sensors in a blueberry field in Georgia last week. Using CropX’s own sensors rather than a third party will save growers money.

Merger opens new possibilities

• North Bend-based CropMetrics will benefit from teaming with Iraeli company.

by Nathan Arneal
Published 1/22/20

CropMetrics, the company founded by North Bend native Nick Emanuel in 2009, is getting a little international flavor.

On Jan. 13, CropMetrics announced it was merging with CropX, an Israeli company specializing in soil sensing and agricultural analytics.

“As we explored multiple opportunities,” Emanuel said, “this merger opportunity came about. It is not only an exciting opportunity for the company, but it provided the best options for both our grower customers, our dealer customers and our employees internally.”

CropMetrics has 200 dealers nationwide serving growers using its precision irrigation systems with more than 500,000 acres under management. That coast-to-coast presence is what attracted CropX, providing it with a foothold in the U.S.

“Adding CropMetrics’ solutions, extensive dealer network and experienced support team furthers CropX’s mission to become the global leader for in-soil ‘internet of things’ solutions for today’s producers,” CropX president John Vikupitz said in a press release. “Combining the power of CropX and CropMetrics will help us deliver the most advanced in-soil data analytics, decision-support tools and data-driven irrigation prescriptions to growers worldwide.”

CropMetrics will gain the benefit of CropX’s software development division. Emanuel has two full time employees, plus two contracted software development teams. CropX has 30 full-time employees dedicated to software development, which will greatly speed CropMetrics’ ability to get the latest technology into farmers’ hands.

“Nothing locally will change from the outside looking in,” Emanuel said. “Internally, what it brings us is a greater technology and development team.”

CropMetrics has focussed on data and software analytics. That data would be collected using third-party sensors and probes. Now the company will be able to use hardware CropX develops in house, such as soil moisture probes. Last week after the deal was finalized, Emanuel flew down to Georgia to install the new CropX probes in blueberry fields.

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