The North Bend Eagle


Discovery Channel to feature North Bend business

by Kelly Marshall - Precision
Published 3/2/16

A North Bend business will soon be featured on national television as one of the leaders in its field.

Nick EmanuelEmanuel

CropMetrics, an agriculture company specializing in precision irrigation and advanced agronomic solutions, will be featured in an episode of Innovations on the Discovery Channel.

The company was founded by North Bend native Nick Emanuel in 2009. Since then the business has grown to include 11 employees with regional sales managers in Texas, Illinois and the Pacific Northwest. CropMetrics has an office in Omaha, but is still headquartered on Emanuel’s farm in rural North Bend.

Innovations viewers will have the opportunity to learn about CropMetrics’ mission to develop and supply precision management technology that increase water, nutrient and energy efficiency while practicing natural resource conservation.

“We are very excited to share our story with the Innovations viewers,” Emanuel said. “Today, farmers are faced with more decisions and obstacles than ever before. From rising input costs to government mandated water restrictions, CropMetrics brings together powerful technology and local agronomy support to help farmers increase yields while decreasing input cost and maximizing grower profit. Our revolutionary technology is a game changer.”

CropMetrics is a leader in Precision Irrigation Management with the introduction of the first commercially available full-service Variable Rate Irrigation program. CropMetrics continues its pursuit in innovation and strives to deliver ultimate value to the grower customer.

Some of the interviews for the television episode have already been filmed, but Emanuel said the crew will return later in the season when crops are out of the ground to do some more filming. The air date and time of the show featuring CropMetrics have not yet been announced.

Innovations is hosted by Ed Begley Jr. and aims to educate the public on the newest breakthroughs in all areas of society with show personnel specializing in a variety of industries.


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